For press inquiries please email Understanding that the newly-created microsite that the flagship event was hosted on would not have pre-existing site traffic; it was imperative that Quantcast first build awareness (and anticipation) around the launch of the event in a pre-launch phase. “Quantcast Is An Incredible Programmatic Display & Retargeting Partner” Overall : We realize the benefits of strong performance direct response campaigns from a wide variety of clients. US programmatic digital display ad spending will reach $22.10 billion. Cela permet de dynamiser le reporting des campagnes de publicité et donner plus d’autonomie aux … Quantcast’s Bradon Rice digs in at AdExchanger’s Programmatic IO in San Francisco. Pros We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always … The new 4A’s Programmatic Workshop, in Miami, will be powered by Quantcast’s existing industry training program called the Real-time Advertising (RTA) Academy. While William Hill believes their betting shops still have a vital role to play for customers in the future, they understand the importance of a robust digital marketing strategy to engage new and existing customers online, especially as a result of this behavioural change. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. By Guest . Oktober 2015__ Programmatic Advertising ist in Deutschland angekommen und wird auch immer häufiger für Kampagnen mit Branding-Zielen eingesetzt – zu diesem Ergebnis kommt der erste Programmatic … According to the recent IAB Media Owners Sales Techniques study, between 70 and 80% of UK display ads will be traded programmatically by 2018. It also looks at how finance marketers can use programmatic technology to gain and retain customers across the purchase funnel. From an acquisition point of view, leveraging Quantcast first-party data has really amplified our ability to prospect new in-market audiences.”, When asked about whether her industry is prepared for the demise of the third-party cookie, Polly acknowledged with a smile that that’s “the million dollar question!” Polly shared her team’s approach: “We started preparing towards the end of last year, and we’ve done the due diligence by exploring the approach that various technology providers have taken and by really understanding what will work best with our existing partners.” Quantcast has already been testing third-party cookieless solutions in Safari’s ITP environment, and Polly expressed that it’s been “really exciting for us” to “collaborat[e] with them.”, Polly also observed that tech companies are making strides in building probabilistic solutions and bringing them to market: “I am seeing huge leaps in innovation and digital marketing.” She considers Quantcast, in particular, to be “in a favorable position as they stand on a very solid foundation with Quantcast Measure.”, In August 2019, William Hill was an early adopter of the Quantcast Platform and has seen huge benefits from in-housing their performance marketing. See All Programmatic advertising has evolved from its initial use, a direct response tool. The next step for established institutions is to harness what they know about their customers to market personalised financial products and services. They shifted their focus to look at attribution models and baked different ways of seeing the media into their marketing plans. Miami, FL — Quantcast, a global leader in applying the power of Big Data to digital and mobile advertising, and the 4A’s, the leading trade association representing the advertising agency business, today announced a partnership to bring 4A’s members exclusive access to customized training and education resources for the constantly evolving world of programmatic advertising. Based on proprietary Quantcast data, we reveal the online habits of the finance consumer in the infographic below: To learn more about online advertising in the financial sector you can download our ‘Real-Time Advertising: Financial Sector’ white paper for free here. For press inquiries please email When the TCF was launched, Quantcast was an early adopter and fully integrated as a vendor. Instead of relying solely on last-click measurement for decision making, they started looking at the way that they approached multi-touch attribution and marketing mix modeling. Discover the benefits for publishers, brands, and agencies. Retrouvez l’étude « Programmatic Branding » de Quantcast en association avec Econsultancy ici . And when we started using the platform at the beginning, actually, there were some features that were missing–for example, data partners and keyword blocking capabilities. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. To learn the ins and outs of programmatic from core technologies across the ecosystem, real-time bidding media strategies and much more, click here. I would like to request access to or deletion of my personal data, I would like to delete my Quantcast.com account data. The IAB UK predicts that the financial sector already accounts for 13% of total ad spend this year and new research by Quantcast reveals that 36% of large European financial companies say they will move 20-40% of their offline budget to digital in the next two years, though the figures for programmatic are less encouraging. It’s also now possible to create an audience model around specific search terms and use this model as a basis for identifying similar (anonymous) users before they have begun searching for a particular financial product. Over the past year, any business with a retail presence has understandably seen a shift in consumer behaviours. Nous intégrons des systèmes de reporting à un niveau plus élevé. To learn more about online advertising in the financial sector you can download our ‘Real-Time Advertising: Financial Sector’ white paper for free. Whether you’re a brand, agency, or publisher, learn how Quantcast can help you reach new customers, drive incremental growth, and deliver business outcomes. With many more acquisitions in the digital space, they are now one of the leading global online gambling platforms available on the internet and on apps, with a workforce of over 12,000 employees. “Quantcast has seen significant growth in Southeast Asia in recent years. We created this report because we wanted to unearth digital advertising opportunity available to finance marketers. Pros : We love that Quantcast has a depth of knowledge in the direct response space, can easily and quickly set up our campaigns, and always responds to our concerns. Across many campaigns and client categories, we’ve found that by leveraging Quantcast’s data and the platform’s advanced AI technology, we can effectively identify predictive audiences who are more likely to take the desired campaign action,’ said Jason Crawford, VP of Display Media at Dentsu Media. Quantcast has been involved in the creation of the TCF from the very beginning, since before TCF had its name. Publicité vidéo digitale par Ooyala 12 mars 2015 Jedessine.com devient Hellokids.com 15 janvier 2015 Vidéo. Quantcast’s guide to life after third-party cookies Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world. Quantcast’s research has found that  80% of marketers in large financial organisations state branding is either important or very important when prioritising their advertising budget, yet 41% of these marketers only spend up to 20% of their digital display budget programmatically. The goals of the investigation are as per the following: The research report Programmatic Marketing And Advertising Market includes specific segments by region (country), by manufacturers, by Type and by Application. Say goodbye to stale data and hello to live data. 11. Plan, activate, and measure in just a few steps. In recent years the financial sector has proved to be open to digital disruption. And we’ve seen that we’re able to achieve so much more by understanding how our individual customers prioritise their interests, and then, how do we surface offers to them in the right context? Our help center has the most up to date information on our products, along with a support ticketing system for customers. Overall: Quantcast offers the user a complete mastery of marketing processes, ranging from data collection (in the case of market studies) to the execution of marketing campaigns via email. With quantcast you can make quite detailed follow-ups of the return on investment, the profiles of each client, and much more. Quantcast a acquis MakeGood pour augmenter notre expertise dans le reporting de campagnes publicitaires, l’ingénierie et l’interface utilisateur, et aider à monter en puissance en conformité avec notre vision. William Hill were early adopters of adding an online platform in 1998 to their business with the launch of the betting service, Sportsbook, and by early 2000, they launched an online casino. financial sector already accounts for 13% of total ad spend this year. However, the financial sector is yet to take advantage of the opportunity offered by data-driven advertising. Keynote: Quantcast – Konrad Feldman, Global CEO – A Rallying Cry for the Open Internet In contrast, the Quantcast Platform is fed by real-time data from over 100 million web and mobile destinations. 4.7 (1573 Ratings) Testimonial (1118) 4.7 / 5.0; Case Studies (448) 4.7 / 5.0; Customer Videos (7) 4.7 / 5.0; Quantcast customer references have an aggregate content usefulness score of 4.7/5 based on 1573 user ratings. Quantcast Report „Programmatic Advertising in Deutschland“: 84% der Befragten plant Branding-Budgets von traditionellen in digitale Medien zu verschieben. Discover the benefits for publishers, brands, and agencies. PerformanceIN joined Quantcast's EMEA head of marketing, Amit Kotecha, to discuss the rise of programmatic advertising and how it can be used for best effect. Reviewed 2018-05-09. Review Source: Capterra. Polly shared her experience of working with the platform: “The performance marketing team at William Hill [has] really aggressive CPA targets, and Quantcast has been instrumental in helping us achieve those targets. Easily manage consent across your web properties with support for consumer privacy preferences under GDPR, ePrivacy Directive and CCPA. According to the Quantcast / MediaMath study , it’s far from being just the flavor of the month: by 2017, the same marketers cited above said they are planning to increase their programmatic ad spend by an average of 37%. Publié le 09/05/2018. Quantcast, a global advertising technology company, revealed the Quantcast Platform at its Virtual NOVA event, “Advertising in 2021 and Beyond.” With the advertising industry at a critical juncture, the Quantcast Platform equalizes advertising on the open internet. Enjoy interactive granular insights in seconds, not hours. The addition of Quantcast shows the value of GDPR enabling campaign organizations such as Privacy International to make complaints on EU citizens’ behalf. Few consumers know the half of how adtech works. Most people will likely have never heard of Quantcast, but Quantcast will probably have heard about them. Brands are looking for laser-focused targeted audiences so why are they looking past publisher’s data sets? Quantcast Les annonceurs et les grandes plateformes Bientôt le tout programmatique ? Later, we were one of the driving forces behind the solution, and one of the first companies to provide engineering and product resources to IAB Europe to help draft the TCF’s original technical specifications. Quantcast Is An Incredible Programmatic Display & Retargeting Partner. 80% of marketers in large financial organisations state branding is either important or very important when prioritising their advertising budget, yet 41% of these marketers only spend up to 20% of their digital display budget programmatically. “Quantcast has been a strategic partner of many of our clients at Dentsu Media. We realize the benefits of strong performance direct response campaigns from a wide variety of clients. Whether you’re a brand, agency, or publisher, learn how Quantcast can help you reach new customers, drive incremental growth, and deliver business outcomes. El proyecto lo liderarán Borja Ussía e Ilaria Zampori, esta última también responsable de Quantcast … press@quantcast.com. We respect your privacy and data rights; please select the best option below. Whether it’s pricing or chatting about solutions for your business, drop us a line and we’ll get back to you. July 6, 2020 . Easily manage consent across your web properties with support for consumer privacy preferences under GDPR, ePrivacy Directive and CCPA. The way that the campaigns are set up somewhat resembles how social media campaigns are built, in a sense that it’s quite intuitive, and simple, but it’s really powerful. Programmatic; Show more. Polly explained: “We break down our audiences by various criteria, but the biggest one is product preference. Find new customers and drive better outcomes with our suite of AI-driven audience insights, targeting, and measurement solutions. Marketers, publishers, agencies and consultancies use the Quantcast Intelligence Cloud, powered by Q, to discover new customers, drive incremental growth and deliver business outcomes. The Quantcast Real-Time Advertising: Financial Sector report, looks at how finance marketers are embracing digital advertising and is based on both an independently commissioned survey and data from Quantcast’s proprietary Quantcast Measure data set. It also looks at how finance marketers can use programmatic technology to gain and retain customers across the purchase funnel. Programmatic forum: Quantcast’s guide to life after third-party cookies Understanding the challenges and leading the charge on new solutions for marketers in a cookieless world. William Hill, with its strong offline and online brand reputation and their in-house expertise, is using programmatic advertising to play a key role in driving new customer acquisitions and success in the changing digital landscape. Programmatic branding cannot scale without the right tools to measure brand metrics.” In short, the growth is there, what remains to be seen is if the tools, algorithms, and developments can keep up with demand and sustain it. Quantcast’s research has found that. At the Programmatic Pioneers Virtual Summit 2021, Alex Mills, Quantcast Head of Partnerships, spoke with Polly about William Hill’s collaboration with Quantcast and how it has helped them to address recent digital marketing challenges. Major global online player, William Hill, leverages programmatic advertising to drive new customer acquisition. In the 1930s, William Hill founded the business as a postal and telephone betting service, opening his first shop in 1966 when betting shops became legal. “When planning for our first ever mega virtual event, we needed to ensure that we drove sufficient traffic to the site and effectively engaged our target audience. Quantcast Advertise Adwords Flashtalking MediaMath Sizmek. Guide to impactful creative & messaging for your brand. Please email. According to Polly, a huge focus of William Hill over the last three years has been “how we leverage our first-party data to make our programmatic buying as useful as possible for our customer base.” Being able to serve a performance ad to a potential customer at the right moment resonates with the company. Quantcast’s Bradon Rice digs in at AdExchanger’s Programmatic IO in San Francisco. Quantcast, a global advertising technology company launched the Quantcast Platform. Quantcast were appointed the lead programmatic solution for this campaign. Quantcast se adentra en Europa con su primera oficina en España La firma especializada en audience intelligence y gestión del consentimiento, Quantcast, aterriza en España. customer reference ratings. Quantcast … München, 1. Unlock full profile access Upgrade Your Profile. Teads … Brands are looking for laser-focused targeted audiences so why are they looking past publisher’s data sets? Join Us on June 16th for The Cookie Experts: Ask Us Anything Register Now. https://www.quantcast.com/blog/harnessing-programmatic-in-the-finance-sector New, innovative business models such as Atom Bank, money transfer services including Transferwise and peer-to-peer lending platforms like Zopa are changing the way customers view finance. Please email. Given the current industry trends, Polly believes that being more open to probabilistic–versus deterministic–measurement is the way forward. Over the next few decades, the brand saw rapid growth through acquisition and by the late 1980s, they had thousands of betting shops around the UK. I would like to request access to or deletion of my personal data, I would like to delete my Quantcast.com account data. The cookie is crumbling. So, is programmatic branding just the next “hot topic” or have advertisers adopted it as a real branding solution for the long run? With so much riding on its inaugural virtual event, Lancôme turned to programmatic advertising to help boost its live launch efforts and brought on Quantcast to lead the charge. Polly Nash leads William Hill’s digital media team, whose main objective is to drive profitable traffic to their website and app. Along with two other “adtech data brokers”, Criteo and Tapad, also named in the complaint, Privacy International argues “the data practices of these companies give rise to substantial and on-going breaches of the GDPR”. It will now be up to the regulator to investigate and determine whether the complaint stands in the case of Quantcast. Guide to impactful creative & messaging for your brand. In today’s omnichannel world, programmatic advertising is no longer just a bottom of the funnel play. press@quantcast.com. Des freins à lever pour atteindre l’âge de raison Entretien avec Gaëtan Touyon, Cofidis Quid de la qualité ? Also speaking at the event was News Corp SVP and global head of programmatic advertising, Christopher Guenther who hailed the deprecation of third-party cookies as a “long overdue reset” and an opportunity for the industry to “fix bad practices”. Data-driven branding can also reveal valuable and actionable audience insights. The company continues to evolve and innovate to maintain its success, and in 2020, it embraced programmatic advertising with the help of Quantcast to reach consumers online during the pandemic. Partager l'article sur : Programmatique; Quantcast; Rubicon; Franck Lewkowicz Quantcast En savoir plus. With the UK Competition and Markets Authority pushing banks to make it easier for customers to switch providers, its has also made a call for banks to advertise the seven-day switching service more enthusiastically. Consumer bank account research is taking place online now more than ever before. https://www.williamhillplc.com/about-us/what-we-do/. Together, we are powering a free and open internet, for everyone. Quantcast is an audience intelligence and measurement company headquartered in San Francisco. Quantcast’s Real-Time Academy is a series of free courses that cut through the complexity, jargon and deluge of information to provide skills for the real-time future of digital advertising. We’ve worked with the Quantcast team in adding these features for us, and we’ve found the team to be super helpful and very responsive.”. Harnessing the power of insights derived from search intent data and using it to prospect for new customers, is data-driven and targeted – an important move away from simply buying a chunk of inventory on a publisher site. Join Us on June 16th for The Cookie Experts: Ask Us Anything Register Now. This story is part Media in Canada’s ongoing regular Programmatic State of the Nation report, watch this space for more in the sponsored series. Our help center has the most up to date information on our products, along with a support ticketing system for customers. Polly Nash shares her experience of using The Quantcast Platform. Only four Marketers, publishers, agencies and consultancies use the Quantcast Intelligence Cloud, powered by Q, to discover new customers, drive incremental growth and deliver business outcomes. Quantcast Choice For Publishers & Marketers The programmatic training team at Quantcast has grown as well. Konrad Feldman, Quantcast Founder and CEO and IAB Board Member; Christopher Guenther, SVP, Global Head of Programmatic at News Corp and IAB Board Member; Xiao Lin, Managing Director of Xaxis; Shiv Gupta, Founder, U of Digital; Peter Day, Quantcast CTO; Somer Simpson, Quantcast VP of Product; Shruti Koparkar, Quantcast Head of Product Marketing Used daily for 2+ years. Together, we are powering a free and open internet, for everyone. Quantcast achieved this through a dual-pronged strategy that comprised of: Today, brand marketers are leveraging programmatic to deliver branding campaigns as well as direct response. We realize the benefits of strong performance direct response campaigns from a wide variety of... We realize the benefits of strong performance direct response campaigns from a wide variety of clients. I’m excited to have the opportunity to continue the great work the team is doing and lead this next phase of growth within such a progessive and successful organisation. Quantcast’s Bradon Rice digs in at AdExchanger’s Programmatic IO in San Francisco. Subscribe to our newsletter for the latest news & information. Marketers, publishers, agencies and consultancies use the Quantcast Intelligence Cloud, powered by Q, to discover new customers, drive incremental growth and deliver business outcomes. Event Planning in a Pandemic For Lancôme, part of the L’Oréal Luxury Products division, events are intrinsic to its connection with consumers. Gain real-time insights about who your audience is, what motivates them, and how they spend time across your properties. Source : https://www.williamhillplc.com/about-us/what-we-do/, Retail Closures During Lockdown Brought Fresh New Opportunities Online. While Google’s announcement that their popular Chrome browser will stop supporting them in 2022 represents a major change for the industry, it wasn’t unexpected. Whether it’s pricing or chatting about solutions for your business, drop us a line and we’ll get back to you. Bring your strategy to life with ease and precision in a single platform. This report provides finance marketers best practice and guidance on how to maximise the digital advertising opportunity. Subscribe to our newsletter for the latest news & information. We respect your privacy and data rights; please select the best option below. Consumer bank account research is taking place online now more than ever before. 2. This report provides finance marketers best practice and guidance on how to maximise the digital advertising opportunity. Quantcast, a company that has traditionally provided audience analytics to publishers, is making its suite of services available to marketers. My appointment, and those of the other new team members continues the amazing momentum of Quantcast in the region into 2020 and beyond.” Work at Quantcast? From William Hill’s perspective, these challenges are a big opportunity to embrace the changing digital media landscape. Combining machine learning, a privacy-by-design approach, and live data drawn from more than 100 million online destinations, Quantcast provides software, information and advertising services for marketers, publishers and advertising agencies worldwide. Quantcast Is An Incredible Programmatic Display & Retargeting Partner. The ease of use of the platform has been extremely helpful, and it’s really made its adoption a no-brainer for us. With the UK Competition and Markets Authority pushing banks to make it easier for customers to switch providers, its has also made a call for banks to advertise the seven-day switching service more enthusiastically. Grow your business by better monetizing your digital audiences, through insights and measurement. and new research by Quantcast reveals that 36% of large European financial companies say they will move 20-40% of their offline budget to digital in the next two years, though the figures for programmatic are less encouraging. Les nouveaux articles dans votre boîte mail Vous aimerez aussi. … Stay on the pulse of ever‑changing consumer behavior. Gain real-time insights about who your audience is, what motivates them, and how they spend time across your properties. Grow your business by better monetizing your digital audiences, through insights and measurement. Find new customers and drive better outcomes with our suite of AI-driven audience insights, targeting, and measurement solutions. Quantcast is a technology company specialised in real-time advertising and audience measurement. About Quantcast: Quantcast is an advertising technology company and the creator of an innovative intelligent audience platform that empowers brands, agencies and …

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